14 May The One Important Thing Your Logo Might Be Missing
Can your logo do this: shrink, expand, adapt, apply? That is called responsive design, and in this case we are briefly chatting about responsive logos in particular.
It is important to have a logo that is not only representative of your brand, but versatile when it comes to putting it on anything, from a billboard to a social media profile image.
So what does ‘responsive’ really mean? Responsive means smart response to the environment. So, a responsive logo, as part of graphic design, should be able to scale and adapt to any space, to remain dynamic no matter what and to still look good in the process. You can see for yourself how some of these popular brand logos accomplish exactly that on Joe Harrison’s website responsivelogos.co.uk.
If your logo is responsive, it will contain elements that are versatile – they can be removed, isolated, resized, moved however needed. There will also be a hierarchy within these supporting elements, and certain ones will be more important than the other, ultimately leaving you with one element of your logo that will present your brand no matter what – either typographic text or graphic element. For example, you may use only the graphic part of your logo on your social media profile picture whereas the whole text and icon combination will stand at the top of your website.
Besides being clearly useful and practical, responsive logos will also show that your brand is adaptive and modern. More and more now we find logos displayed across digital spaces, popping up on mobiles, TV, tablets, social media, apps, even smart watches, and so much more.
So, if your logo can’t do this, it’s probably time for an update!
What better time to do that if not now? At Interphase we offer design services, which include designing a whole new logo or updating your current one. Please get in touch with our team to discuss how we can help your business stand out!