Graphic & Website Design Blog

  • Did you know that we are currently going through a crisis of creative effectiveness? As Peter Field states in his report: “we have arrived in an era where award-winning creativity typically brings little or no effectiveness advantage”. (Source) After reading this report that although focuses on how the “[…]the effectiveness advantage [of creativity] has continued to decline” over the past few years, it made me think of effectiveness of a good brand, and how many businesses often miss out on its benefits by simply misusing branding or just not doing it all. So, let’s discuss the reasons for having a well-developed brand....

  • Here’s some food for thought: how human is your brand? If you know the answer to this question, you’re likely to know what needs to be improved as well. However, if you find yourself confused, it’s probably time to talk about brand humanisation....

  • You may often see articles, posts, videos and more about branding. In fact, branding surrounds you everywhere you go, online or real life, and many companies (including us, wink wink) offer branding services, but have you ever wondered what is it really and why is it so important? Today we’ll be answering those questions....

  • Nowadays not being online can often result in a massively decreased chance of succeeding as a business. But sometimes just having a website is not enough, and having a good website is essential, however that can include many things. So here are 5 things you should ask yourself in order to potentially improve your website...

  • Can your logo do this: shrink, expand, adapt, apply? That is called responsive design, and in this case we are briefly chatting about responsive logos in particular. It is important to have a logo that is not only representative of your brand, but versatile when it comes to putting it on anything, from a billboard to a social media profile image. Read on to learn all about it!...

  • For some customers nothing will replace the feeling of being able to go into a shop, see the product in reality and touch it with your own hands, or the feeling of strolling down the street with shopping bags on your arms. To some that feeling is a blessing, to others it's a curse. Whichever side your customers or you might be on, the benefits of setting up and running an online shop are simply undeniable. ...

Let Interphase

Let Interphase