SEO Explained in 60 seconds

We hear about SEO alot these days and marketeers swear by it as a core part of any business’s marketing strategy, but ask your average person on the street and they wouldn’t have a clue what it actually is. The truth is, SEO is a extremely complex and it can be difficult to explain clearly and succinctly. Never the less, We are going to give it a go:

SEO stands for Search Engine Optimisation and is basically the process of optimising your website in order to achieve higher page rankings on search engines.

When a user types in a search term, engines like Google, Yahoo and Bing, return results based on the websites they consider to be most relevant and authoritative to that specific search term. Generally speaking, relevance is based on the content that is on your website. Authority is based on how many links are going in and out of your website and how reliable those sources are. Factors such as the website’s security, navigation and loading speed also contribute to its rankings.

SEO therefore, is simply the process of enhancing the website to address these factors. These enhancements typically involve things like optimising keywords, structure, HTML code, URLs, META tags, alt tags, XML sitemap, and many other components that affect how search engine robots like Google view your site. More and more, being active on social media platforms and integrating into your website can impact rankings too.

So there we have it, a very quick and simple explanation of how SEO works. Now that you understand it, the hard part is just doing it but luckily there are companies who can help. We offer monthly search engine optimisation packages to help our clients rank for their desired search terms. For more information on search engine optimisation in Dundee call on us 01382 221777.