Technical SEO
Indexing & Performance
A well designed website cannot perform properly in search if important pages are difficult to crawl, slow to load or missing from the index.
Technical SEO improves the systems and structure behind your website. It helps search engines discover your content, understand how pages relate to one another and identify which versions should appear in search results.
Interphase investigates the technical issues limiting your organic visibility and creates a prioritised plan for resolving them.
Share your website and any concerns about indexing, speed or search visibility. We will review the details and explain where technical improvements could help.
Prefer to speak to us directly? Call 01382 221777.
| Stage | What needs to happen | What we review |
|---|---|---|
| Discovery | Search engines find important pages | Internal links, navigation and XML sitemaps |
| Crawling | Search engines can access those pages | Robot directives, redirects and server responses |
| Indexing | The correct pages are selected for search results | Canonicals, duplication and indexation signals |
| Rendering | Search engines can process the page content | JavaScript, mobile layouts and page resources |
| Performance | Visitors can use the page comfortably | Speed, Core Web Vitals and layout stability |
Search engines cannot show pages they cannot reliably access or understand. A clear website structure, working links and consistent indexing signals give your content a better chance of being found.
We can identify the technical issues affecting your important pages and show you which improvements to tackle first.
Call Interphase on 01382 221777 or complete our contact form to discuss your technical SEO strategy.
A technical review can uncover a long list of issues, but some have a much greater effect on search visibility than others. We focus first on problems that prevent important pages from being found, accessed or indexed, then look at issues that make the website harder for visitors to use.
We check whether redirects lead to the right pages, whether search engines receive clear signals about which URLs to index and whether your sitemap reflects the pages that matter. We also review how internal links connect your content, how the website works on mobile and whether structured data provides useful context.
You receive a practical list of priorities, with a clear explanation of what needs fixing, why it matters and what to tackle first.
Tell us about your website and we’ll help you make sense of its technical SEO priorities.
Call Interphase on 01382 221777 or complete our contact form to discuss your technical SEO strategy.
| What we measure | What it tells us |
|---|---|
| Indexed pages | Whether important content is appearing in search |
| Crawl errors | Whether search engines encounter inaccessible or broken URLs |
| Core Web Vitals | How pages perform for loading, responsiveness and visual stability |
| Internal links | Whether important pages are clearly connected |
| Redirects | Whether old and changed URLs lead to the correct pages |
| Organic landing pages | Which pages are attracting visitors from search |
| Search visibility | How your important pages perform over time |
Clear website structures help traditional search engines understand your content and make useful information easier for AI-driven platforms to retrieve.
Technical SEO cannot guarantee inclusion in an AI-generated answer, but it can remove barriers that make your information difficult to access or interpret.
Let’s check whether technical barriers are preventing your services and useful content from being discovered.
Technical improvements work alongside useful content, clear targeting and ongoing search analysis.
Possible signs include important pages missing from Google, falling organic traffic, slow loading times, broken links, incorrect pages appearing in results or warnings within Google Search Console.
A technical review can determine which issues are meaningful and which require attention.
Technical SEO can remove barriers limiting organic performance, but rankings also depend on content quality, relevance, competition and website authority.
It should be treated as part of a complete SEO strategy rather than a standalone guarantee.
