Search Engine Optimisation

SEO Audit Services in Scotland .

Discover what is limiting your website’s search visibility and receive a clear, prioritised plan for improving its performance.

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SEO Audits
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Technical, Content & Visibility

WEBSITE SEO AUDITS

Understand What Is Holding You Back .

An SEO audit examines how effectively your website can be found, accessed and understood by search engines and potential customers.

We review the technical foundation of the website alongside its content, structure, search visibility and competing pages. This helps identify the issues restricting performance and the opportunities most likely to support growth.

Interphase turns these findings into a practical improvement plan, explaining what needs attention, why it matters and which actions should be prioritised.

An SEO audit gives you a clearer view of your website’s strengths, weaknesses and search opportunities, helping you focus resources where they can make the greatest difference.

OUR SEO Audit SERVICES

Review Your Search Presence .

Technical SEO

We check crawling, indexing, redirects, page errors, canonical tags, sitemaps and other technical signals.

Website Structure

We review navigation, page hierarchy and internal links to assess how clearly your content is organised.

On-page SEO

We examine page titles, headings, metadata, content and keyword targeting across important pages.

Content Quality

We identify thin, duplicated, outdated or overlapping content that could restrict search performance.

Search Visibility

We review rankings, organic landing pages and search trends to understand where visibility is being gained or lost.

Competitor Research

We compare your website with competing search results to identify gaps and opportunities for improvement.

WORK WITH INTERPHASE

Tell Us About Your Website .

Share your website and any concerns about rankings, traffic or search visibility. We will review the details and recommend the most suitable scope for your SEO audit.

Prefer to speak to us directly? Call 01382 221777.

SEO PERFORMANCE REVIEW

What Does an SEO Audit Examine?

Search performance depends on several connected factors. Our audits consider how these areas work together rather than reviewing each one in isolation.
Audit areaWhat we examineWhy it matters
Crawling Robots directives, internal links, sitemaps and page accessibilitySearch engines need to discover your important pages
Indexing Indexed URLs, canonical tags, duplication and excluded contentThe correct pages need to appear in search results
ContentRelevance, quality, duplication, depth and search intentContent must answer what potential customers are searching for
On-page SEOTitles, headings, metadata, images and page targetingEach page needs to communicate its subject clearly
PerformanceLoading speed, Core Web Vitals and mobile usabilityPoor performance can affect visitors and organic visibility
AuthorityBacklinks, referring domains and competitor signalsExternal signals can influence trust and competitiveness
MeasurementAnalytics, Search Console and conversion tracking Reliable data is needed to measure progress

An SEO audit should do more than produce a list of warnings. It should reveal which problems are affecting your website, which opportunities are being missed and what should be addressed first.

SEO AUDITS FOR BUSINESses

When an SEO Audit Can Help .

Declining Search Visibility

For websites experiencing falling rankings, organic traffic or enquiries without a clear explanation.

Established Websites

For trades, installers and professional services, building visibility across the areas genuinely served without using false locations.

Website Redesigns

For organisations preparing to rebuild, restructure or migrate a website while protecting existing visibility.

Growth-focused

For businesses looking to identify new search opportunities and create a clearer strategy for organic growth.

Is Your Website Reaching Its Potential?

An SEO audit can reveal the issues restricting your visibility and the opportunities your competitors may already be using.

Call Interphase on 01382 221777 or send us your website to begin.

SEO RECOMMENDATIONS

Turn Findings Into Clear Actions .

An audit can uncover a long list of issues, but they do not all have the same effect on search performance. We prioritise findings according to their likely impact, urgency and the work required to resolve them.

We explain where problems occur, which pages are affected and how each recommendation could improve the website. Where several issues are connected, we organise them into clear areas of work rather than presenting them as isolated warnings.

You receive a practical roadmap that can be used by your internal team, website developer or Interphase to guide the next stage of improvement.

OUR SEO AUDIT PROCESS

From Investigation to Action .

01.

Understand

We learn about your business, website, customers, services and current search objectives.

02.

Gather

We collect information from your website, analytics platforms and available search performance data.

03.

Analyse

We examine technical SEO, content, structure, visibility and relevant competing websites.

04.

Prioritise

We organise findings according to their impact, urgency and the resources required to address them.

05.

Report

We provide a clear audit report explaining the issues, evidence and recommended actions.

06.

Support

We monitor visibility, website visits, calls and enquiries, using the results to guide continued improvements.

Know What to Improve First.

Stop guessing which SEO tasks matter most. We will identify the priorities and give you a practical route forward.

Prefer to speak to us directly? Call 01382 221777.

CLEAR SEO AUDIT REPORTING

Recommendations You Can Use .

Your audit is organised into clear areas of priority so that the most important problems can be addressed first.
PriorityWhat it means
CriticalIssues preventing important pages from being accessed, indexed or used properly
High Problems likely to restrict visibility, relevance or website performance
Medium Improvements that could strengthen content, structure or user experience
Ongoing Opportunities that should form part of continued SEO activity
Each recommendation includes enough context to understand the issue, its likely impact and the action required.

VISIBILITY AUDITS

Make Your Content Easier to Understand .

Search platforms increasingly use website content, structured information and external signals to generate direct answers and recommendations. Our audits consider whether your important information is accessible, clearly organised and supported by consistent signals across the website.

01.  Accessible Content

We check whether search crawlers and other retrieval systems can reach your important pages and information.

02.  Clear Relationships

We review internal links and page structure to ensure related services, locations and topics are clearly connected.

03.  Structured Information

We assess headings, page formatting and structured data to help platforms interpret your content accurately.

Find the Gaps in Your SEO Strategy.

Discover where your website is underperforming and receive a clear plan for improving its technical foundation, content and organic reach.

SUPPORTING SEO SERVICES

Put Your Audit Findings Into Action .

An SEO audit provides the roadmap. Our connected services can help you implement the recommended improvements and build stronger long-term visibility.

Core SEO Services

Develop an ongoing organic strategy around the searches, services and customers that matter to your business.

Technical SEO

Resolve crawling, indexing, website structure and performance problems uncovered during your audit.

Local SEO

Improve your visibility across local search results, Google Maps and the locations you serve.

SEO AUDIT QUESTIONS

Frequently Asked Questions .

What is an SEO audit?
An SEO audit is a detailed review of the factors affecting a website’s organic search performance. It can cover technical SEO, website structure, content, on-page optimisation, search visibility, backlinks and performance measurement.
The exact scope depends on your website and objectives. A comprehensive audit may include crawling and indexing, redirects, page errors, website structure, internal links, metadata, content quality, keyword targeting, performance and competitor visibility.
An SEO audit identifies problems and opportunities across your wider search presence. Technical SEO focuses more specifically on crawling, indexing, website structure and performance.
The timescale depends on the size and complexity of the website, the available data and the required scope. We will confirm the expected timeframe before beginning the audit.
Yes. The report explains what each issue means, why it matters and the recommended action. Findings are prioritised to help you decide what to address first.
Yes. Interphase can help implement technical, structural, content and on-page improvements identified during the audit. We can also work alongside your existing website or marketing team.
Yes. An audit before a redesign can identify valuable pages, existing rankings and technical considerations that should be protected during the new website build or migration.
This depends on how frequently the website changes and how competitive its market is. An audit is particularly useful before a redesign, after a migration, following a sustained decline or when planning a new SEO strategy.
Yes. E-commerce audits can examine product and category structures, duplication, faceted navigation, internal links, indexing and other issues specific to online shops.
Yes. Interphase is based in Dundee and works with organisations in Scotland, throughout the UK and across Europe.