Why Is It Important to Have a Developed Brand?

Did you know that we are currently going through a crisis of creative effectiveness? As Peter Field states in his report: “we have arrived in an era where award-winning creativity typically brings little or no effectiveness advantage”. (Source) After reading this report that although focuses on how the “[…]the effectiveness advantage [of creativity] has continued to decline” over the past few years, it made me think of effectiveness of a good brand, and how many businesses often miss out on its benefits by simply misusing branding or just not doing it all. So, let’s discuss the reasons for having a well-developed brand.

Memorability

A well-developed brand name, symbol/logo, brand colours and overall brand message and feel checks off the first, and arguably one of the most important, boxes when it comes to a successful business – memorability.

It is vital for any businesses’ success to be the first thing that comes to potential customer’s minds when thinking of a product or service they may be seeking. A well-branded company will not only capture audience’s attention, but also ensure the longevity of their memory of you.

Effectiveness

We are basically visually-overloaded every single day of our lives – at home or outside – ads, branding, design surrounds us. Having a fully developed brand will allow you to stand out as a business and become effective.

The ultimate goal for a business is to not only be noticed, but to gain customer loyalty and love. A good brand will appear more high quality, trusting and worth their time and money.

Trustworthiness

Speaking of trusting, a business that lacks a proper brand, or works with branding that is old-fashioned and out-dated is less likely to be chosen over their competitors.

It is unlikely for a consumer of today to trust a business that simply doesn’t look trustworthy. Lack of visual appeal and clear message can really damage a business reputation and that simply means – no customers.

So how do you create a well-developed brand?

As we stated in our previous blog:

• Do research on your target market, audience and competitors.
• Come up with a good name. Create an eye-catching and responsive logo and other necessary design elements (letter headers, business cards, signage, website design, billboards and more – whatever you may need).

• Define your brand’s language and tone that will determine how you communicate as a business. Define what your brand does not want to become or target.
• And finally, keep all of that consistent throughout your company’s journey.

Okay, maybe it’s not very simple, but we can help you! We’re a friendly Scotland-based team of creative and talented designers, social media experts, web designers and developers and overall fun people (not to toot our own horn or anything) that specialise in branding for new and existing businesses. From dentists to butchers and beyond, we’ve done it all!

We can support you through the whole branding process to ensure you and your company is ready to conquer the world! So, don’t hesitate to get in touch with us, and we can have a free-of-charge chat to see how we can help your brand out. Contact us through our website contact form, e-mail [email protected] or call us on 01382 221777. Hope to speak to you soon!