We redesigned the website for Dune, a premium seafood restaurant in St Andrews, creating a more refined digital experience that better reflects the quality of the food, setting and brand.
Hospitality / Restaurant
Dune is a seafood restaurant and bar in the heart of St Andrews, with a menu centred around fresh local seafood, seasonal produce and dishes inspired by the coast.
Their existing website no longer reflected the quality or personality of the restaurant, so the brief was to create something more confident, contemporary and in keeping with the premium experience customers find when they visit.
We stripped things back, introduced a stronger visual direction and allowed the food, photography and atmosphere to take centre stage.
For a restaurant like Dune, the website needs to make people want to book before they have even seen the menu.
Large scale imagery, bold typography and carefully considered spacing give the new site a more editorial feel, while clear routes to menus, drinks and table reservations keep the experience simple. The design also gives Dune the flexibility to highlight seasonal dishes, weekly offerings and the restaurant’s distinctive coastal character.
The result is a website that feels more aligned with the business itself: polished and premium, but still relaxed, welcoming and full of personality.
The finished website gives Dune a much stronger platform for showcasing its food and communicating what makes the restaurant different.
By combining high impact photography with a cleaner structure and more distinctive visual style, we created a digital experience that feels at home with Dune’s premium positioning while making it easier for customers to discover the restaurant, explore the menus and book a table.
